D2 Advisory helps founders, CEOs and leadership teams connect the commercial why to what gets built, combining deep insurance and financial services know-how with modern technology product management practice.
In insurance and adjacent financial services, product is often an afterthought in a start-up's early days. Yet building technology here is very different from building a typical consumer tech product. Regulation, risk, capital and a web of partners all shape what can be built and how it reaches customers. D2 Advisory helps ambitious founders and leaders bring that context into their product strategy and put the right foundations in place early.
They tend to surface as a start-up or scale-up grows, when strategy, industry knowledge and technology need to pull in the same direction.
Are we building what clients actually need?
Client discovery and propositionStructured discovery with clients and partners to test product-market fit and shape a proposition worth paying for, including where insurance can add value to a fintech or wealth offer.
We have a vision, but the roadmap doesn't reflect it.
Product strategy and roadmapTurn vision and client needs into a focused strategy, a prioritised roadmap and OKRs the whole company can rally behind.
Our engineers and our subject matter experts talk past each other.
Bridging industry and technologyTranslate regulatory, actuarial and market nuance into clear product requirements, so engineering and AI teams build the right thing in the right order.
The ground is shifting fast. How do we make sure our product keeps up?
Long-term product directionKeep vision and strategy anchored in client needs as markets, regulation and AI evolve, and build towards a moat that lasts.
D2 Advisory is led by a product leader with deep roots in insurance, whose career began in actuarial science and grew into modern technology product management.
That journey spans the insurance value chain, from reinsurance and direct insurance to distribution, and its many verticals, from life and health, gadget, motor and other personal lines to commercial and specialty risks traded in Lloyd's of London. It has been shaped in start-ups and scale-ups as well as established insurers and reinsurers, and now reaches across insurtech, fintech, wealthtech and more.
Underneath it all is a conviction that insurance can be designed, built and distributed better, in ways that create real value for the people and businesses it protects. That starts with what customers truly need, and works back to what to build.
With technology and AI opening up what is possible, this is an exciting moment for insurance and its adjacent industries. D2 Advisory is here to help the founders and leaders shaping what comes next.
Conversations with founders and leaders tackling hard problems in insurance, financial services and beyond are always energising. Please feel free to get in touch.